I used to be terrified of using Illustrator as a young creative, but as I’ve grown and pushed my creativity over the years, it’s been a vital tool throughout my career now. One way I like to push my creativity is by customizing the Miners font in different styles depending the theme or promotion happening. Anything from milestones giving a design more weight and prominence. To themes like Noche Latina or a sleek style for our Sun City Classic. I enjoy adding or curating various elements to communicate high quality visuals. Also updating the Miners word mark to match our UTEP Classic branding. Only to help enhance the brand and create a more seamless blend of elements. My goal is always to offer various creative solutions without deviating away from our core branding. Keeping a consistency of our visual language as an Athletics program. #GraphicDesign #Branding #Typography #UTEP #ElPaso