Building a successful sports team goes beyond stats and performance—it’s about creating a culture and identity that resonates with fans and extends into popular culture. As a former front-office executive, I’ve seen firsthand how tapping into unique assets like mascots can amplify a team’s brand. Mascots aren’t just for game day; they’re breathing, walking extensions of your organization’s story. When activated strategically, they become more than entertainment—they become revenue-generating powerhouses. From partnerships with iconic brands to viral social media moments, a well-developed mascot program adds layers of personality and accessibility to a team’s identity. It connects with audiences in ways that stats alone can’t. Women’s sports teams have an incredible opportunity here. With the growing appetite for authenticity and culture in sports, why not lean into what makes your brand different? Elevate your mascot program, make it iconic, and watch how it shapes not only fan loyal...