No surprises here. 😌⁣ •⁣ Deloitte shared key insights into why the women’s game is generating revenue at an exponential rate. The company predicts global revenue for women’s sports will cross the $2B threshold in 2025, a 240% increase in just two years. This is largely thanks to commercial revenue, which is set to top $1.26B after a rise in engagement, brand recognition, and sponsorships. 💪⁣ •⁣ While trends like multi-club ownership, operating leagues like start-ups, and boosting audience access via streaming are strong business practices, key takeaways for brands include coming in at the ground level and focusing on return on objective (ROO). Class is in session. 🤝⁣ •⁣ While Deloitte predicts commercial revenue will be responsible for 54% of total global revenue in the women’s game, broadcast deals are expected to bag $590M (25%) with matchday experiences earning $500M (21%). Basketball leads the way as the highest-grossing sport globally at $1.03B (44%), with soccer banking around...