Tanzania Black said initially one of her friend’s didn’t care about companies like Target, Walmart, McDonald’s and Amazon, announcing plans to scale back or cut DEI programs in their businesses. “Now I have her saying, ‘Who are we boycotting this month?” NBC News spoke to nearly two dozen Black people across the country about why they are boycotting certain companies and the impact that changes to DEI initiatives have had on their spending habits. Black Americans have a collective $1.3 trillion in annual purchasing power, according to some estimates. The total purchasing power of U.S. consumers is more than $17 trillion, an expert said, suggesting the boycotts would need to mobilize more than just one community to have a negative effect. Nonetheless, many of the people who spoke to NBC News said they are committed to shopping locally, buying from Black-owned stores when possible and avoiding the box stores that are dropping DEI in the long term. Read more at the link in bio.