📦 The holiday shopping season is here—but who says we have to stick to the same old Black Friday playbook? We're seeing a shift in how brands approach the biggest shopping event of the year, and we're here for it. From spotlighting small businesses to creating completely new traditions, companies are proving that Black Friday can be about more than just discounts and doorbusters. Swipe through to discover how brands are: 💗 Building community over consumption 💗 Turning profits into purpose 💗 Creating their own meaningful traditions 💗 Rethinking what holiday shopping can mean The best part? Customers are loving it. With 89% of shoppers saying they'd stay loyal to brands that support good causes, it's clear we're all ready for a more mindful approach to holiday shopping. Which of these approaches resonates most with you? Share your thoughts below! 👇 #MindfulBusiness #SustainableShopping #BlackFriday #SmallBusiness #ShopWithPurpose #ConsciousConsumption #SustainableBrands #E...