And experts believe that number will only rise as ad sales and demand continue to climb until the media rights agreement ends in 2032. 📈⁣ •⁣ There’s more ad demand for women’s March Madness than ever before, with Disney seeing a 200% YoY rise in ad sales. 💰⁣ •⁣ All of this comes after the media giant managed to extend its rights deal for the tournament at a $65M average annual value, which is why experts believe money was left on the table. 👀⁣ •⁣ Media rights experts recently told Front Office Sports the NCAA could have negotiated for more, with the tournament likely worth somewhere between $81M and $112M per year. 🤯⁣ •⁣ For more on the business of women's sports, be sure to subscribe to our 3x-weekly (forever free) sports biz newsletter at the #linkinbio today! 💌 #thegist⁣ •⁣⁣ #sportsbiz #marchmadness #viewership #womenssports #basketball #broadcast #mediarights #womeninsports