E-commerce doesn’t mean the death of the traditional brick-and-mortar store—not if Majid Al Futtaim� has anything to say about it. Knowing Dubai’s young consumers are largely immune to the usual retail temptations, the Emirati mall developer joined forces with U.S. tech giant @cisco to create a new kind of stop-shoppers-in-their-tracks space. ⁠ ⁠ Number 31 on our #MIP2022 list, Store of the Future at @malloftheemirates offers an intensely personalized shopping experience powered by a mashup of cutting-edge technologies. Digital screens, video collaboration tools, virtual mirrors, and augmented reality combine to engage and delight even the most jaded consumers at every turn. ⁠ ⁠ And to make sure those experiences never feel stale, @majidalfuttaim shares data with the rotating band of brands occupying the space—offering insights on everything from footfall heatmaps to sentiment analysis.⁠ ⁠ “The key was to understand the business needs of the retail sector then connect the dots between ...