We set out to capture something real - a spot for Carhartt that isn’t just about rugged durability but about the true beauty of hard work. This is a spot that celebrates calloused hands and dirt-streaked sleeves. Our team here at format.made headed out to the stables led by the incredible sabrinafrat (a pro horse rider, instructor, and farm hand) stepping into her debut role with the same effortless grit she brings to the saddle. Her work ethic and dedication is something to admire and made for some stellar cinematic content. Because hard work isn’t just tough, it’s timeless. And that’s a story worth telling. #grit #cinematography #filmmaking #commercial #dedication #craftsmanship #formatmade #createordie