Tom Brady made his first appearance as a broadcaster at Super Bowl LIX on Sunday, commentating for Fox Sports while sporting an eye-popping gold watch. The glittering timepiece quickly caught viewers’ attention, prompting widespread speculation online about its value. A spokesperson for Jacob & Co. confirmed to Business Insider that Brady was sporting the luxury watchmaker’s Caviar Tourbillon model in its Yellow Sapphires design. With a price tag of $740,000, the rose gold timepiece is entirely covered in gems, featuring 48.92 carats worth of yellow sapphires and 1.32 carats of white diamonds arranged to glisten like pearls of caviar. Take a closer look at the watch at the link in our bio. Story by Katherine Tangalakis-Lippert (Credit: The Boston Globe/Jacob & Co.) #tombrady #superbowl #luxury #luxurywatches