It’s not about the job you do, it’s about showing up every day and giving it your best. . . In the wind and the snow, the sub-degree temperatures. . . The kindness in your heart and the toughness on your face. . . An all-inclusive industry where no one is too big or too small to lend a helping hand. . . No matter what, at the end of the day the cattle are fed, the horses are tended too, the fences are checked, and the hearts are full. . . That’s what separates the cowboys from the rest. #cinchjeans #leaddontfollow #cowboy #ranch #ranchers #americafirst