A historic post office, bringing part of the Maison’s heritage to life. For Milan Fashion Week, Loro Piana took over the kiosk on via dei Giardini, plastering it with humorous black-and-white advertising campaigns from 1992 to 2000. Passerby pick up postcards and dispatch them directly with a branded stamp. Small ivory Cashmere tote bags were gifted alongside a copy of the Loro Piana Chronicles. #LoroPianaFW25 #LoroPiana #MFW