Jennie settled effortlessly into mikewillmadeit’s Los Angeles studio — shoes off, legs crossed on the couch — during their first studio session for Ruby. Months prior, the K-pop superstar’s team had reached out to Mike WiLL Made-It and producer 1_pluss, inviting them to a songwriting camp in Los Angeles.
But Mike had a different vision: He wanted her in his space, working directly with his team of producers. "She was bouncing between studios, working with different producers, trying to figure out what her sound was," he recalls over a recent video call from Seoul, South Korea, where he attended Jennie’s first hometown solo concert and gifted her a custom eardrummers chain. "Being in a group this whole time, she knew what she wanted in her mind, but she couldn’t quite articulate it yet. She told me, 'I’ll know it when I hear it.'"
To piece together the full story of Ruby’s creation, The FADER spoke with Mike WiLL Made-It and six other producers from the Ear Drummers team — 96melz...
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