Ring, ring, ring. 🤙⁣ •⁣ The NWSL signed telecommunications giant AT&T as its official connectivity partner through an expansive, multiyear deal. While the partnership marks a major commitment to the women’s soccer league, it’s also a safe bet considering AT&T’s previous sports investments and the NWSL’s engaged audience. 🔥⁣ •⁣ The move illustrates a trend in women’s sports: Rising leagues are attracting interest from tech sponsors as they recognize the white space in less saturated leagues and seek to connect with digitally-savvy women’s sports fans. No dry phone here. 📱⁣ •⁣ As the presenting sponsor of the inaugural NWSL Awards Show and the league’s MVP award, AT&T will launch a weekly player-driven content series. The company will also have in-stadium signage and show up at tentpole events similar to its WNBA All-Star activation. 🤩⁣ •⁣ This partnership is a natural next step for AT&T, which already has an extensive sponsorship portfolio in both women’s sports and soccer. The tele...