And the haters said it would never be "a sustainable business." Jokes on them. 😉⁣ •⁣ According to frontofficesports, after reserving around $7M for player salaries, the new 3v3 basketball league still made bank thanks to its exclusive media rights deal with Warner Bros. Discovery and a multitude of corporate sponsors. 🤝💰⁣ •⁣ Unrivaled president Alex Bazzell said the league made approximately $1.5M in merch sales, bolstered by the league’s acquisition of WNBA athlete licensing mid-season. 📈⁣ •⁣ Bazzell’s next plan to triple revenue? Adding capacity to its 850-seater venue, which Unrivaled will stay in next year instead of touring the country. A second home. 🏠👀⁣ •⁣ Where do you want to see Unrivaled go to next, GISTers? 👇 #thegist⁣ •⁣ (c/o frontofficesports) • #womenssports #basketball #unrivaled #sportsbiz #unrivaledbasketball