Jordan Brand enters the snowboarding world. 🤯⁣ •⁣ Zeb Powell has officially joined the Jordan Brand family, becoming the first-ever snowboarder to sign with the Jumpman. The partnership was announced via an Instagram post from Powell, featuring him rocking the iconic Banned Jordan 1s. 👟⁣ •⁣ It’s a move that’s been teased out since January when Powell appeared at the X Games knuckle huck contest with several snowboards and a sweatshirt that featured the Jumpman logo. At the Red Bull Heavy Metal contest, Zeb rode while rocking a chain that featured the Jumpman. When asked about a potential partnership, Powell kept his cards close to the vest. “We’re talking,” said Powell. 🏂⁣ •⁣ Powell’s been flirting with the Jordan Brand for a while. His signature ThirtyTwo boot features a silhouette of him at the X Games knuckle huck contest and comes in a Carolina blue colorway—a nod to North Carolina, where both he and Michael Jordan are from. Lately, Powell’s been riding Jumpman-branded snowboard...