“What’s Your Tour de?” letourdefrance is well underway, and so is fcbldn’s latest campaign for skodagram, spotlighting the brand’s long-standing partnership with the Tour de France 🚴‍♂️ A 30-second film is a celebration of the diverse reasons cyclists are so passionate about riding - whether for fun, fitness, or to appreciate the beautiful scenery - to showcase how Škoda supports all cyclists, from professionals to amateurs. The campaign will run for three months worldwide across TV, print, online, social media, and OOH. #TourDeFrance #Skoda #Creative #CreativeWork #Advertising #Cycling