What would a PGA Tour LIV Golf merger look like? 🤔 After recent talks between the PGA Tour and president Trump, it looks like a deal between the PGA Tour and Saudi Arabia Public Investment Fund is getting closer, but the details have yet to be discussed. So what would the golfing world look like with the PGA Tour and LIV working together? Firstly, we know that the PGA Tour will remain the primary golf tour. This was a non-negotiable for the PGA Tour. The Saudi backed investment fund brings its financial resources as a minority shareholder of the newly combined commercial entity, and the PGA Tour will contribute its established brand, history, and operational expertise, likely having a majority on the board of the new entity. So what will happen to LIV Tournaments under this arrangement? Well, our view is that LIV Golf and The PGA Tour can either exist together or apart. The most likely scenario for the foreseeable future is that LIV remains a separate international tour under the PG...
Tags, Events, and Projects