We visited pashleycycles to find out how a traditional company is staying contemporary. In a world full of mass produced, off the peg bikes, with big marketing departments, we found ourselves in thriving local business that continues to innovate while still using traditional methods. The Stratford-Upon-Avon based bike manufacturer makes hand crafted bikes with many parts sourced from other local companies, keeping their environmental impact as low as possible. Would you opt for handmade, local products over mass-produced carbon from around the world? Let us know in the comments. #cycling #bikes #handmade #bespoke