Success in QSR starts with bold questions—not just better tools. At the MediaPost QSR Brand Insider Summit, we explored how curiosity, strategy, and smart tech are reshaping the industry. Summit-Wide Takeaways: 🤖 AI is a strategic enabler for personalization and growth 📱 Content must be authentic and value-driven 🎮 Younger audiences are immersed in gaming ecosystems, not just on TikTok 📊 First-party data = competitive edge 🔁 Loyalty is about value, not gimmicks The future of QSR is intentional, insight-led, and deeply human. Brands that lead with curiosity and stay adaptable will shape what’s next. #QSR #MediaPost #MarketingStrategy #CustomerExperience #USIM #BrandInnovation