Quality never goes out of style, but when manufacturing is shipped overseas and corners are cut in pursuit of profit margins, consumers must go great lengths to recreate the heritage quality of the past. Such is the case for Eugene’s own David Mattox, 42, whose work in the Alaskan fishing industry exposed the flaws in denim, forcing him to roll up his sleeves and take matters into his own hands. His jeans are crafted with years of experience braving massive swells in the Gulf of Alaska, where Mattox developed a uniquely utilitarian view on workwear. His lived experience and attention to detail reframes a subgenre of fashion which has shifted towards gaudy adornment in recent years. Guided by a penchant for pre-World War II era sewing machines and nearly a decade of trial and error, his denim creations guide workwear back to its roots in timelessness, reliability and dedication to craft. Continue reading on our website. 📝 Mark Munson-Warnken 📸 jjuliasjpgs