The business of The Masters 👀💰 The Masters turns down $270 million a year, but that’s what makes it the best major. While most tournaments chase every dollar they can, Augusta does the opposite. The US Open makes $93 million by selling its domestic TV rights. But The Masters? 0. Augusta gives up control over the money to keep control over the vibe. Broadcasts feature just six hand-picked sponsors, sharing a total of only four minutes of ad time per hour. And this revenue is used only to cover production costs. No billboards on the course, no logos on hats and no ads on tee boxes. Why? Because it just wouldn’t be the same if Amen Corner became the American Express corner… As for ticket prices, a four day pass costs just $475 if you win the impossible Masters lottery. But on the resale market, these can go for over $10,000. Augusta sees none of this money, and they’re totally fine with it. Keeping prices low fuels the mystique, and the resale frenzy only makes the event feel even m...