Many brands fall into the trap of writing content for the wrong audience: - Themselves (“This makes sense to us”) - Their competitors (“How can we prove we’re the best?”) - Everyone at once (“Let’s go viral!”) The right approach? Create content that resonates with the people you’re trying to reach—not just what sounds good internally or impresses competitors. 📊 Poll: What’s the biggest messaging mistake? 🟢 Overly formal or impersonal language 🔵 Chasing virality instead of delivering value 🟡 Writing for executives instead of a broader audience #MessagingMatters #ContentStrategy #KnowYourAudience #BrandVoice