Hustle Culture Is Killing Your Best Ideas We’re obsessed with side gigs, efficiency, and productivity ... but at what cost? Innovation doesn’t thrive in rushed schedules. Usually it happens in the pauses, when you notice the burrs on your socks like Swiss engineer George de Mestral who famously used that as the inspiration to invent velcro. Or when scientists recently made the discovery that gut bacteria can create universal blood donors. The non-obvious takeaway? The real goal isn't to endlessly multitask or optimize your day so you avoid any downtime. It’s to find ways to uncover what you might be missing if you spend too much time focused on the hustle. #SlowDownToInnovate #CuriosityOverHustle #NonObviousThinking #hustleculture #hustle