Paramount "Showflakes" Holiday Papercraft — In the digital age, tangible experiences can be extraordinary and while it took five years of pitching the concept, I finally received approval to create a holiday-themed, printable social media campaign featuring
#papercraft snowflakes inspired by
#Paramount properties. These
#snowflakes (or "showflakes," as I called them) bridged the digital and physical worlds, allowing users to interact with content beyond swiping or liking. Designs included SpongeBob SquarePants, Hey Arnold, and Star Trek: The Original Series featuring a depiction of Mr. Spock making his iconic vulcan hand gesture. Upon approval, Leonard Nimoy's estate praised the snowflake design, saying he would have loved it, which is a deeply humbling honor. This campaign encouraged hands-on engagement, transforming social media interaction into a creative real-world experience. As a bonus, I’ve also included a “Guess the Cookie” holiday concept I developed that would invite fans to ...