Mission Impossible: Minimalist Key Art + Social Engagement — To promote Mission: Impossible, I created minimalist key art inspired by the iconic set piece where Ethan Hunt descends into a high-security vault. Using Paramount’s signature blue, I employed clean geometry and minimalist design to create suspense and tension while subtly referencing its visual elements, like the vault's laser beam sensors. However, the true “Mission: Impossible,” was securing Tom Cruise’s approval. Known for his meticulous attention to detail, even the minimalist silhouette of his character underwent numerous revisions. While this artwork has not been publicly released, Cruise did sign off on a related gamified social concept for MI: Dead Reckoning. This animated loop allowed fans to screen-capture an IMF security badge that assigned them ranks and special skills, bringing them closer to the action.
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