MetaROC: App Brand Design + Marketing — I developed MetaROC as an #augmentedreality app that transforms Rochester, New York into an immersive scavenger hunt, blending history, culture, and local engagement. Powered by Replayar’s patented #technology, MetaROC invites users to discover over 50 Rochester-themed #AR collectibles while exploring the city and surrounding suburbs. I oversaw the design of the app, creative direction for #marketing campaigns, and strategic partnerships with local businesses to offer users rewards like discounts and freebies upon unlocking collectibles. One highlight was the "Total Totality Scavenger Hunt," launched during the 2024 solar eclipse, which challenged participants to collect 24 exclusive AR badges along the eclipse's path. This project tested the scalability of a hyper-localized #AR experience and underscored AR’s potential for driving community engagement. #martech #creativedirection #appmarketing #videoproduction #advertising #technology #appdesign...