MetaROC: Total Totality Solar Eclipse Challenge — To capitalize on Rochester's position along the 2024 path of totality, I created and promoted an #augmentedreality scavenger hunt event using Replayar's patented AR technology. Users competed to collect 24 limited-edition #solareclipse badges in augmented reality, each tied to a unique Rochester location and offering fun facts about eclipse history and science. Many badges were sponsored by local businesses, providing participants with special deals, discounts, and freebies. The campaign’s monster-truck-style ad, which I conceptualized, wrote, produced and, admittedly, lost my voice while recording the vocals, gained traction across social media and on local television. Over 5,000 users joined the hunt, and prizes were awarded to the first five to complete the challenge, creating a memorable event for tourists, locals and sponsors. #martech #creativedirection #adcampaign #eventmarketing #scavengerhunt #marketingdigital #eventdesign #app...