The Economist: Advertising Partnerships — This collection showcases art and copy I created for The Economist’s high-profile #advertising partnerships. From print and digital ads to app designs and web activations, each piece was tailored to reflect the unique brand identity of partners like UBS, General Electric, Warby Parker, UPS, Glenmorangie, American Airlines, Microsoft, Goldman Sachs, Hyatt, Northrop Grumman, and others. Balancing The Economist’s intellectual gravitas with the distinct tone of each client, these projects delivered sophisticated visuals and messaging to engage a discerning audience. By weaving compelling narratives and clean design, the work underscored the value of these partnerships while maintaining The Economist’s legacy of thoughtful, impactful advertising. #artdirection #creativedirection