Football is evolving 🧬 For years, high possession correlated closely with expected goals. While controlling the ball is of course still valuable, teams are now finding new ways to attack. With tools like Catapult’s Pro Video, teams can adapt their strategies—not just for a game, but for specific opponents and players. By analyzing tendencies, identifying weaknesses, and targeting opportunities at a granular level, they’re making smarter, more data-driven decisions. Just another way the game continues to evolve with data. sportsball #datastorytelling #sportsdata #premierleague #football #soccer #xg