DO WE WANT 40+ HOUR LONGWEAR FOUNDATIONS? 🤔 That was the main question on my mind when I saw @L’Oréal Paris new 36 hour foundation wear claim while strolling through @Ulta Beauty. I had actually first seen this high wear claim in Europe, and now she’s here in North America too. To me, this signals that brands are moving more toward foundations that really hold. But my real question is: do we actually want that? Or are we craving more innovation in the skin-loving ingredients arena? Because like I said — at least for now — we really can’t have both in the same formula. Super curious to hear all your thoughts! #loreal #lorealinfalliblefoundation #foundation #beautytok #thelipsticklesbians