But contrary to the sneers and eye-rolls of those in their 30s and older, the real reason so-called Gen Z is not found down the pub is not because of “concerns about health and vanity linked to their heavy use of social media,” as analysts at Dutch lender Rabobank put it in a recent report.
Young adults are instead largely avoiding drinking for the much more prosaic bottom-line reason that they usually cannot afford increasingly expensive over-the-bar-counter booze, the analysts say.
Read more at the link in our bio.
📸: Tribune News Service
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