We didn’t see this coming (said no one).

Billy McFarland has officially put the Fyre Festival brand up for sale, marking a dramatic turn in his attempt to revive the controversial event. According to McFarland, Fyre is “the most powerful attention engine in the world,” but we’re not so sure it’s for any positive reason.
 “We have decided the best way to accomplish our goals is to sell the FYRE Festival brand, including its trademarks, IP, digital assets, media reach, and cultural capital – to an operator that can fully realize its vision.”

The real question still remains — is there ever a chance that the Fyre Festival can actually be a thing? According to many online — it feels like the Fyre brand is too toxic for anyone to touch. 

Would you ever consider attending any future Fyre Festivals?
 #fyrefestival #billymcfarland #musictok #festivalseason #edmtiktok #kpopfyp