Most photographers think marketing is just posting a photo and adding “DM to book.” Nah. That’s why you’re stuck.
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📲 Here’s how I built real traction (and real income):
🔁 Every shoot is content.
Don’t just deliver the pics and dip. Trap that shoot. Film BTS, do multiple looks, hit extra locations. Turn one client into weeks of content.
📈 Use Instagram ads—but use them smart.
Don’t boost random posts from your phone. Get on a computer, set your audience in your city, and boost content that speaks. Add actual call-to-actions like “Booking for grads is OPEN” or “5 slots left this month.”
🎯 Your captions matter.
Stop writing poems. Write to convert. Let people know what you offer, how to book, and why they should care. “Roses are red” ain’t getting you clients.
💬 Get testimonials. Post them. Pin them.
Social proof sells. Your highlights should show receipts—real people, real praise.
🤝 Referrals = easy money.
If they loved their shoot, give them an incentive to talk about ...
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