LinkedIn's BrandLink Is a Game-Changer for Creators LinkedIn just hosted its first-ever NewFronts debut last week. Their announcement of BrandLink reaffirms their investment in the Creator Economy and influencer marketing. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗕𝗿𝗮𝗻𝗱𝗟𝗶𝗻𝗸? BrandLink is LinkedIn's first creator revenue-sharing program - a rebranding and expansion of last year's Wire program. Previously limited to publishers like Bloomberg and WSJ, it now includes top creators like Steven Bartlett, Guy Raz, and Gary Vaynerchuk. These creators will produce exclusive "LinkedIn Shows" covering AI, business scaling, and entrepreneurship themes. The early results are promising: • BrandLink ads are seeing 130% higher video completion rates • 23% higher view rates • Meaningful lift in lead generation This feels like a natural evolution for LinkedIn. Since 2021, LinkedIn has progressively nurtured its creator ecosystem and built out more and more tools to support creator/brand partnerships. The...