In an era of endless ads and sales pitches, Olivia Rodrigo and Sony LinkBuds just taught a masterclass in marketing that feels. Last week in #NYC, fans experienced the O Line—a vibrant, #immersive subway takeover celebrating Olivia and her collaboration with Sony LinkBuds. No #merch. No sales pitch. Just a purple paradise of music, tarot readings, and unforgettable moments. The result? Emotional connections that outshine any product push lacking #personality. All brands could take a note: stop the endless sales pitches—start creating #experiences that matter. #Marketing #Branding #EmotionalConnection #Connections #Storytelling #SonyLinkBuds #OliviaRodrigo