According to eMarketer, "LinkedIn will rank a distant third this year when it comes to share of social ad revenues." But, is that going to last? I don't think so... 𝟭) 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗜𝘀 𝗪𝗮𝘆 𝗨𝗽 eMarketer identifies several growth drivers for LinkedIn, including users fleeing X, targeted investments in creators, algorithm improvements, and its emergence as a news hub. These efforts have led to a: • 10.9% increase in time spent since 2021 • 41% increase in posts (Spring 2023 vs 2021) 𝟮) 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗚𝗲𝗻 𝗭 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: GenZ has become the fastest growing audience on LinkedIn. In 2024, its estimated that there are: • 21.1 million US Gen Z users • 13.6% increase year-over-year Gen Zers are finding the professional atmosphere refreshing. It has become a respite from the "overly curated or snarky posts common on other social networks." At the same time they're viewing the platform as more than just a professional connections platform. As a result, ...