@vibram, known for its signature yellow logo and high-performance rubber soles, got its start in 1937 by revolutionizing mountaineering footwear. Becoming a symbol of utilitarian cool, Vibram gained cult status in fashion through collaborations with brands like Balenciaga, Hoka, Nike, Suicoke and Woolrich (to name a small few). Thier unapologetically fresh silhouettes found a surprising fit in the growing wave of normcore, health goth and tech wear aesthetics. Today, Vibram is a quiet powerhouse—engineering soles for cutting-edge designers and performance labels alike. Whether on a trail, runway or in @doecii’s ‘Anxiety’ music video, its presence signals innovation, durability and an unparalleled foothold in fashion culture. We recently went to the brand’s creative lab in Milan to checkout their insanely cool product design technology and to take a walk down their archive’s memory lane. Which pair are your faves? #vibram