👀 😳 Hyperice and Nike are redefining recovery with their new Hyperboot. Receiving cosigns from professional athletes like National Football League (NFL)'s Jayden Daniels and USA Track & Field's Sha'Carri Richardson, Hyperice's marketing, lead by Steph Smith, definitely deserved their flowers for their incredible commitment to athletes and the world of sport. 🧐 However, not everyone won from this campaign, raising questions on if the Hyperboot is all 'hype' or truly a one-of-a-kind, must-have sneaker. How could history repeat itself and what must Nike do to avoid this from happening? 📊 🕵 This marketing case study unravels Nike and Hyperice's new Hyperboot, their shared marketing strategies, and how this sneaker is rewriting recovery at a cost too great to ignore. Joe Cannon, this was a blast researching! Thanks for sharing such an amazing project 🤝 Michael Ricatto, Jim Huether, MBA, Caroline Jarmoc, Alex Clark, Eric Jhirad, MBA, Dan Canina, Andres...