👀💥 Nike and BMX icon Nigel Sylvester just pulled off another marketing masterclass - one so powerful it sparked train heists. Yes, you read that right. 📈👟 Through immersive storytelling, high-energy pop-ups, and a fashion-forward rollout, Nike and Sylvester delivered one of the most electrifying and talked-about sneaker launches of the year. 😳 Yet, beneath the hype, this marketing campaign exposed more than Nike may have intended, revealing cracks in their innovation strategy that could have lasting consequences. So, what deeper story does this marketing campaign tell, and what should Nike have done differently? 📊 🕵 This article breaks down Nike's successful marketing strategies for Nigel's Air Jordan 4 and why these high-profile collabs are unsustainable for Nike's future. Special thank you to Brendan Dunne, Complex NTWRK, & Sneaker News for their input 🤝 Sports Marketing Digital Marketing Sports Business Ventures Front Office Sports Sports Business Journa...