☁️ 🚀 On has been "on" top of their game with their SOFT WINS marketing campaign. Their newest project features polarizing messaging that puts competitors' strategies to bed - gaining market share at record rates. SOFT WINS takes what is great about running and makes it even better - all while having Elmo and Roger Federer at the center of the marketing campaign. 🧐 However, On missed one key piece to their SOFT WINS campaign, creating a cliffhanger leaving their audience on the edge of their seats. So what happened, and how can On recover with continued marketing strategies? Hint: It's right under On's nose. 📊 This article breaks down On's SOFT WINS marketing campaign, and the missing piece separating them from millions in revenue. Alex Griffin Maria Peterson Sara Sutton-Vild MSc Grant Goulding Lynsea Clayton Michaela Hardy Christopher H. Sports Marketing Sports Business Ventures Brian Davison Front Office Sports Hustle Sports Group Front Office Sports Advertisi...