👀 🎯 Nike and Kim Kardashian's SKIMS introduced their new brand, NikeSKIMS, to revolutionize women's activewear as we know it. This superteam partnership fuses Nike's dominance in activewear and SKIMS' signature style and inclusive solutions, complimenting their strengths to effectively target the female audience around the world. 🧐 🏆 However, not everyone is behind NikeSKIMS' inclusivity and innovation, and history shows it. With competitors like adidas and On approaching their audiences with light-hearted campaigns like 'You Got This' and 'SOFT WINS,' Nike is instead doubling down on their messaging around victory, being the best, and doing whatever it takes, heavily contrasting the current sports marketing trends. 🕵 How will NikeSKIMS compete with other campaigns being ran by competitors like Adidas and On, and how does this corporate move fragment Nike's messaging? 📊 🚀 This article breaks down why NikeSKIMS jeopardizes both the bra...