👀 🚨 Nike broke their 37-year absence from the Super Bowl by empowering women's sports during a male-dominated event. Led by Nike CMO Nicole Hubbard Graham, the company's "So Win" campaign leveraged marquee athletes like Caitlin Clark and JuJu Watkins to show why going against the grain can be the greatest weapon in your marketing arsenal. 🤔 🎯 However, Nike faced backlash from their "So Win" campaign, drawing comparisons to similar campaigns like "Winning Isn't for Everyone" and "Winning Isn't Comfortable." But how did Nike silence the noise and perfectly capture the renaissance of women's sports? 🚀 📊 This marketing case study unpacks Nike’s "So Win" campaign, their successful marketing strategies, and how it completely disrupted the sports world during Super Bowl LIX. This is my favorite marketing case study to date, and definitely one you're not going to want to miss! Sports Business Ventures Yahoo Sports Front Office Sports Heidi O'Neill Ellio...