👀❌ Nike would have never done this campaign had it been any other time than now. The sportswear giant and Elliott Hill debuted a never-before-seen marketing campaign for their newest ‘Banned’ Air Jordan 1. Between new verticals and old references, Nike created a near-perfect campaign that effortlessly captured its desired audience. 🤔 However, near-perfect isn’t flawless, and Nike received mixed feelings about their ‘Banned’ Jordan 1 release. But how can Nike sell out the same sneaker eight consecutive times, and what could they possibly do differently that gained worldwide attention like nothing we’ve ever encountered? 📊 🕵 This marketing case study unpacks Nike’s marketing campaign for the ‘Banned’ Air Jordan 1 and the strategies used to transform a 40-year campaign into a head-turning, well-rounded, and must-see event. Hopefully Nike doesn't 'ban' me for publishing my latest marketing case study... Ann Miller Brian Davison Sports Business Ventures Front Office Sp...