👀 ⚡ Red Bull is going all-in on NIL after signing the No. 1 high school basketball recruit and Brigham Young University commit AJ Dybansta. Their latest campaign exemplifies how aligning the right athlete with a brand’s identity can create unmatched marketing synergy, leveraging Dybansta’s electrifying basketball talent and Red Bull’s thrill-seeking image. 🕵 With the campaign gaining national attention from outlets like ESPN, Bleacher Report, and Forbes, what helped this marketing campaign effectively reach a 30+ million audience, and where did this campaign fall short despite their ambitious ethos? 🚀 📊 This marketing case study covers Red Bull’s marketing campaign with AJ Dybansta, their marketing strategy, and how Red Bull’s NIL investment will foreshadow exponential dividends in the foreseeable future. National Basketball Association (NBA) Sports Business Ventures NBC Sports Next Kroenke Sports & Entertainment Front Office Sports Mack Jones Kristin S. Katie Collins Jian Shok...