A timely investment. ⏰⁣ •⁣ On Sunday, Front Office Sports detailed how luxury watchmaker Rolex has been putting on a decades-long clinic on how to win over tennis fans and become synonymous with the sport. Rolex offers key insights into how brands new to sports (and new brands, period) can capitalize as early adopters in women’s sports. Acing it. ⌚⁣ •⁣ In addition to sponsoring all four Grand Slams and several leading athletes, Rolex doubled down on women’s tennis last year with an expansive WTA partnership. The company is the official timekeeper and timepiece of the tour, supports the WTA Finals, and is collaborating on co-branded social media content at a time when WTA engagement is rising. 👏⁣ •⁣ The Swiss watchmaker has worked to associate its brand with heroism and excellence while catering to a wealthy fanbase. This has included a presence in golf, yachting, equestrian and motorsports — although its famous F1 partnership dissolved once Tag Heuer entered the chat earlier this year...