BRANDING IS EVERYTHING As an agent, I have helped many of my clients build their brand both on and off the court. Brand building for athletes is typically done through social media, community engagement, family and friends, or the professional organizations they represent. Building my brand as a young and passionate sports agent has been super important for me, and I recommend that aspiring agents follow suit. You do not have to be a famous athlete or influencer to build your brand. Social media gives us the power to shed light on both the positive and negative things that could happen in our lives or professional careers. I believe it is essential to showcase both and always remain real, genuine, and authentic. When I started building my brand through social media, I focused on five pillars. 1. Being a sports agent 2. Being a law student 3. Family and friends 4. Inspiring and motivating others 5. Mental Health and fitness It is so important to walk in your purpose, and I belie...