ANOTHER BUTTER... nor not? 🤔 @Diorbeauty just launched lip butters—and when I spotted them in @sephora, I had some thoughts…First off: no actual plant butters in the formula. That surprised me because they are traditionally used in these style balms. Dior is actually using a mix of synthetic and natural emollients to mimic that rich, buttery texture. So the “butter” in the name? Pure marketing. 🤯 It’s esters, waxes, and oils doing the heavy lifting to give you that plush you’d get from a butter. The product that really ignited the lip butter trend was @laneige_us's now iconic Lip Sleeping Mask, which debuted in 2017 after first launching in Korea in 2015. She blew up for her thick, balm-like texture and hydration. Then came @Summer Fridays in 2020, which took things up a notch—and suddenly every brand needed a buttery balm. So here we are, with Dior hopping on the wave. Honestly beauty queens, I’m kinda over this style of lip product personally. I want real innovation—new textures, f...