When working in strategic communications, it’s important to note that simplicity isn’t a shortcut but an extremely valuable strategy. Clear communication earns trust faster than clever phrasing. The most effective content doesn’t need extra fluff — it respects your audience’s time. Tip: Next time you're drafting a message or design, try the “five-second test.” If someone can’t grasp the point in five seconds, it’s time to edit. #StrategicSnapshots #CommunicationTips #bmgstrategies #ClearMessaging