What a moment for women's softball. 🤩
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The MLB announced a strategic investment in Athletes Unlimited Softball League, underscoring its commitment to the growth of the sport. The partnership includes select AUSL games airing on MLB Network and
MLB.com, as well as joint sales and marketing efforts, and promotional support. 🙌
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In addition, AUSL athletes and league storylines will be featured across the MLB's digital platforms and incorporated into select MLB events, including the All-Star Game and throughout the MLB Postseason. 👍
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Commissioner of Baseball Robert D. Manfred, Jr. said, "Major League Baseball’s investment in the AUSL represents an opportunity to support softball’s long-term growth and expand our engagement with these outstanding athletes and their fans." He also added that "MLB is committed to help build a sustainable and impactful league that drives fandom, serves the softball community, and benefits all female athletes." LFG. 👏
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MLB Network will cover the...