The secret to a happy customer? Better product discovery. 👀
Boosting product discovery starts with smart visual design, clear presentation, and data used in the right way—helping consumers find what they want faster, with less friction.
Here are some steps on where companies can start, according to our Managing Director of Customer and Marketing Trinadha Kandi:
🎯 Group pages and items in ways that help users quickly understand the content
🎯 Offer fewer items per page to facilitate faster decisions
🎯 Make transparency and consent foundational to your data collection strategy
🎯 Use AI tools as powerful, data-driven discovery engines—while being mindful of customer’s personal information (and their trust!)
Retailers who adopt these best practices can significantly enhance the ease with which customers find products on their websites, and improve the overall digital
#customerexperience.
#Insights
Read more from Bryan Wassel in CX Dive:
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